Tuesday, October 16, 2007

An Impending PR Crisis?

Here is a very interesting article from the Belfast that claims air fresheners and cleaning sprays can cause asthma according to a study by the European Community Respiratory Health Survey.

http://www.belfasttelegraph.co.uk/health/article3056797.ece

It's Tuesday afternoon the story is from Saturday - it hit popular status on digg (271 -- by the time this post was done it was at 287) about 2 hours ago. Lets see how long before the story ends up on the google news front page. Currently there are 22 linked stories in google. Let's see how long it takes to grow. The implications of this story could be bad news for a number of companies. My guess is that by the weekend it will be big news in North America. The story was reported by Fox - What I'd like to see is if Digg can predict the mass media uptake on a story....

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