Yup, this is going to get my ass kicked.

Ok as if I actually have time for this and truthfully our Director of Communications Ryan is going to have my thumbnails removed because I'm supposed to be writing regularly for the Fuel blog. But you know we can never have to many things that suck up our time.

Well, I must admit this whole blogger experience is an interesting one...no not the act of sharing your thoughts but the simplicity - I can't believe how easy this is. It tool around 20 minutes from start to finish pretty cool...

Let me tell you a story of the olden days before web 2.0 -

This is not my first blogging experience - back in the Precambrian days (the 90's - back when the original Napster was around and new business models were fun - this of course was pre- RIAA) I was lucky enough to wire a sailboat to the internet and blog about the experience of being entirely on the grid.

It was called adigitallife.net and was one of the early weblogs interestingly the term blog was first used in 1999 but not popularized till 2004 . You can checkout the archive here - man was it primitive. http://www.sbwg.net/adl2000

Those early days were like the early days of the Commodore Vic-20 get a Compute magazine and start typing the code if you wanted to play a game - everything was homebrew. I think that the worst part of the exercise was the cellular modem powered by hamsters, it took forever to upload the bits.

The profound experience from that whole exercise was how people around the world found the site and started communicating with me. It was a Yahoo site of the day. Global internet penpals are something we all take for granted today but back then (less than a decade) the idea was breakthrough . The best part of the gig was that it would lead to another bigger adventure that would have me web logging via satellite at the Cape of Good Hope in the Southern Atlantic...more later.

It's amazing to think that eight years later that blogging has become one of the most important forms of media. Amazing to think that Technorati tracks 106 Million blogs. Those numbers makes the company of bloggers the 12th largest nation on earth, just behind Mexico and just ahead of the Philippine's. Just think of that 106 Million blogs and traditional advertising agencies still pretty much have no clue. 106 million broadcasters and market makers is a fundamental shift in global media power. The next eight years should be fun.